| |
ListManager v. 11 offers the following:
1.
The New Marketing Calendar includes drag and drop, for
managing emails, events and reporting while providing time-based
overviews of marketing activities to reveal periods of
heightened activity. The Marketing Calendar improves access to
mailing reports
to enable marketing teams to track events and dates of
importance. In addition, users can:
- Schedule or un-schedule mailings
by dragging them to a date on the Calendar.
- Have quick access to essential
information about mailings and events with a simple “mouse-
over” on a mailing to see the name of the mailing, subject line
and status or view an event to see its description and
recurrence frequency and end date.
- Navigate to exact mailings
within a month, week or day.
- Edit any scheduled or
unscheduled mailing with a click of the mouse.
- View a time-based record of past
marketing activities.
- Click any sent mailing for that
mailings overview report.
2. A New
HeatMap tool to visually review email Campaigns. Make a
quick assessment of your email content: Was it a success?
Easily identify specific links in an email that drove the
most traffic. Evaluate the effectiveness of your Campaign content
through
callouts that directly overlay email content. In addition,
users can:
- Use a color-coded visual display
to see relative clickthrough rates for each link.
- Easily determine within an email
message, which calls to action and link placement are most
effective and use this information when creating future
messages.
- Receive information in relation
to email message design issues, for example, the most clicked
link in an ecommerce message targets support rather than the
pitched product’s landing page.
3. Web
Analytic Integration. Web Analytic expanded integration
includes Google Analytics, WebTrends, CoreMetrics, Omniture,
ClickTracks and other custom analytic programs. Now marketers can
monitor customer behavior from end-to-end; from email
engagement
through conversion on a website. This new functionality provides a
better way to assess email marketing ROI--
through actual
conversions and revenues. In addition, users can:
- Track end-to-end behavior of
their customers and prospects – from the receipt of an email
message, to click-through to a landing page on the website, to
conversion (or non-conversion), and all visited web pages.
- Use this powerful tool to view
the recipients response to specific email messages including the
actions they take on the web site. For example, for follow up
campaigns, you can now target the most potentially valuable
recipients with calls to action that are most relevant for each
recipient's
4. Fresh
HTML Editor: ListManager 11 has upgraded its HTML editor
for improved usability and greater visual appeal. Create content
in Microsoft Word, paste directly and cleanly into Lyris
ListManager messages. Additionally, email campaign merge tags have
been
added in a drop-down selector for "one-click" message
insertion. |
|
