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Tar Pitting:
The practice of purposely slowing
down email transmissions from
reaching the mail server, typically
done by delaying incoming
connections for as long as possible.
Template:
For email newsletters, normally
pre-designed forms defining a
certain size and in some cases color
and font, where a template user
would only need to fill in their
content and image. Templates can be
saved for repetitive use, items can
be added or deleted as needed.
Thank You
Page: A web page that
displays a thank you for their
subscription, membership, survey
response etc.
Throttling:
The act of controlling the bandwidth
and speed of email messages.
Tracking:
see
Success
Tracking
Tracking
Summary: Tracking
statistics that tell you how many
people have opened your message,
clicked on a tracked URL, or who
have gone from one of your mailings
through, to other pages on your Web
site.
Transactional Emails:
Emails sent in reaction to a
transaction, such as a purchase. For
example, after a web site visitor
makes a purchase they automatically
receive a confirmation email with
their order information.
Transient Failure:
The destination mailbox is
temporarily unavailable (usually
because it is full or mail server
does not respond). Also know as a
soft bounce.
Trigger:
The clause identifies the event that
causes the mailing to be sent.
Trigger
Clauses: A phrase in
an email that may specify a given
date or event, that when occurs,
will cause a mailing to be
automatically sent.
Triggered
Event: When creating
a triggered segment: the occurrence
of an event that triggers the
mailing to be run. You can create an
event that occurs once or a
recurring.
Triggered Mailings: A
mailing to be sent when a particular
trigger event occurs; can be
associated with a particular segment
or with a particular automated
message.
Triggered Segments: A
segment that contains one or more
trigger clauses. These clauses
identify a specific event or date
that happens when the mailing is to
be sent.
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