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Sales
Cycle Map:
A
display of an arrangement of key
charts and reports based on the
normal flow of the sales cycle.
These are arranged into Awareness
Reports, Interest Reports, and
Action Reports.
Sanity
Checks: The process
of validating submitted email
addresses by reading (looking) at
the format. i.e. (alice@aol.com
instead of alice@enter.aol).
Scheduled
Tasks:
ListManager™ performs certain tasks,
such as sending out digests or
cleaning the database of old posts
automatically or at preset times.
Scripting:
A language which can be used to
customize message content.
Secure
Newsgroup:
An online discussion group that allows
interaction through electronic
bulletin board system (see
Usenet)
and chat.
Segment:
Portions, or fragments of lists,
whose members are based on some
characteristic or criteria that each
member must meet in order for that
member to be included in the
segment. See
Triggered
Segments
Segmentation Management:
The tools in Lyris ListManager™ that
allow a list owner and/or
administrator to create, copy, save,
delete, test, edit and filter
segments with simple and advanced
built-in segment options.
Sender
Reputation: A measure
of how an email sender using metrics
such as Spam complaints, bounces, IP
History and email volume, effects
email deliverability.
Sequential Mailing Wizard:
A tool that allows someone to
quickly create an entire sequence of
mailings.
Sequential Mailings:
A series of triggered mailings sent
out in sequence, at predetermined
time intervals, to each member who
qualifies.
Server
Performance:
Information about how ListManager™
is running.
Single
Opted-in: A user has
subscribed for a newsletter or other
email marketing messages by clearly
requesting it and confirming their
subscription.
Site
Administrator:
Someone who may administer all lists
on a particular site; i.e. create
new lists for that site.
SOAP API:
ListManager™ allows administrators
to access and manipulate the
database tables using SOAP (Simple
Object Access Protocol). SOAP
provides a way to communicate
between applications running on
different operating systems, with
different technologies and
programming languages. SOAP is a key
element of Microsoft's .NET
architecture for future Internet
application development. SOAP
provides a higher-level interface to
database information so that no
knowledge of database query
protocols is required.
Social Media Integration:
Incorporation of one or more links
to a social network site in your
email. If a recipient receives your
email and wishes to share it with
their network (for example, their
"friends" on Facebook), they can
click the appropriate link, go to
the site, and share the email.
Social Web:
see
Social Media Integration
Soft
Bounces: Email that
has bounced back to the sender,
undelivered after it has been
accepted by the recipient’s mail
server. This is usually a short-term
condition with an expectation of
clearing up in the future. However,
it is good practice to monitor soft
bounces and remove them from your
list when they bounce a certain
number of times in a row.
See
Transient
Failures
Spam Trap:
A valid email address, used
specifically to trap unsolicited
email or spammers.
SPF
(Sender Policy Framework): An email
validation method designed to stop
SPAM by verifying the senders IP
address.
Split Test Mailings Wizard:
The ability to send different
versions of a message to random
subsets of your mailing list, and then
compare the results to see which
version is most effective. This type
of testing eliminates any
demographic or action-based bias
that could alter your results.
Success %
Chart: A visual
representation of the last 19
mailings comparing the percentage of
successful email deliveries to
failure and related statistics.
Success and Failure Count:
A chart that shows the historical
performance of email delivery
success and failures over time.
Success
Tracking: A way to
measure the progress of a mailing at
different points of that mailing.
Success tracking includes:
- Delivery Tracking - Who got my
mailing?
- Opens Tracking - Who opened my
mailing?
- Forwards Tracking - Who
forwarded my mailing to another
email address?
- Clickthrough Tracking - Who
clicked on a link from my
mailing?
- Referral Tracking - Who invited
friends to join my list? How
many friends actually joined?
- Action Tracking - Who went to my
Web site? What were they
interested in, and what did they
purchase?
Suppression List: A
list that suppresses, or excludes, a
list of email addresses from
receiving this particular mailing.
Survey:
A
sequence of questions used to, for
example, collect information about
consumer attitudes or behavior.
Survey Form Builder:
An easy
way to create a questionnaire with
one or more, multiple choice or open
ended response.
Synchronous Bounce:
An email sent to an invalid address
for example, will be terminated when
the receiving server identifies the
address as invalid, the connection
is cut and the email is returned.
Synchronous Bounced email:
Synchronous bounces are
instantaneous as the failed delivery
attempt is bounced back immediately.
An email sent to an invalid address
for example, will be terminated when
the receiving server identifies the
address as invalid, the connection
is cut and the email is returned
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