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Black List/Blacklisting:
A list of domains and IP addresses
reported for sending (emailing) SPAM
(unsolicited commercial email). ISPs
(i.e. AOL), companies, organizations
and others use these lists as a
reference to filter their inbound
email servers from receiving
messages from these listed sources.
Bounce
Handling: ListManager™
has bounce management by setting a
bounce limit,
rather than a retry number within a
given number of days, in order to
hold a member. One bounce per day is
counted.
Bounce Limit:
Use to establish the number of
consecutive failed deliveries an
address may have before being set to
"held" status. A successful delivery
"resets" the count for an address,
so addresses with intermittent
delivery problems are not removed.
Bounce Rate:
Percentage of email addresses that
failed to receive a sent message, for
example, during an email marketing
campaign.
Bounced
Emails: Emails that
have failed to reach their
destination.
When people's email addresses go bad
(for instance, they change to
another Internet Service Provider),
each email message sent to their old
address bounces back to Lyris
ListManager™. By default,
ListManager™ will analyze the
failures and determine who is
causing them. If a member's email
address appears to be invalid for
several days in a row (see
Bounce Limit Setting), ListManager™
automatically disables their
membership so that ListManager™ no
longer sends them mail.
In addition, if the mail server
initially accepts the message and
later determines that the user does
not exist, ListManager™ will be able
to record that address as having
bounced. In this situation, the
receiving mail server will reply to
ListManager™ with error mail. This
error mail will go to the bounce
email address and will contain the
user’s unique member ID number, so ListManager™ will be able to track
it back to the particular address
unable to accept mail. This kind of
bounce will not appear in delivery
reports, as the mail server
initially reported that it accepted
the message. Many large ISPs (e.g.,
AOL) accept all mail and bounce back
undeliverable email later.
Branding:
Built-in
Reports: Lyris
ListManager™ offers extensive
reporting options for both mailings
and memberships. Eight categories
that comprise the built-in reports
include:
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Mailings
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Members
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Server Performance
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Web Site
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Custom Charts
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Purchases
-
Interest
-
Sales Cycle Map
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