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A/B Split Testing:
A testing method: the ability to
send different versions of a message
to random subsets of your mailing
list, and then compare the results
to see which version is most
effective. This type of testing
eliminates any demographic or
action-based bias that could alter
your results.
See
Split Test
Mailing Wizard
Abandonment:
The number (can be expressed in
percent) of people that leave a
website after going to the first
page.
Action
Tracking: Allows you
to track a recipient's movement through
your web site, after a clickthrough.
Action tracking can then track which
pages a mailing recipient visits,
how much interest they show in a
particular area, and what they
purchase.
Administrator:
see
List Administrator
and
Site
Administrator
Aliases:
A
forwarding email that can be used as
an alternate address for sending
Lyris ListManager™ commands. For
example, you may want people to be
able to send mail to "listservices@…"
and have it delivered to ListManager™
as "listmanager@".
Analytics:
see
Web Analytics
Announcements: Email
sent from one person to many.
Anonymous:
ListManager™ supports anonymous
postings to mailing lists by
removing all identifying marks from
the headers of the messages
distributed to the mailing list.
Some types of mailing lists benefit
from allowing people to be anonymous
when they post.
Anonymous Mailing Lists:
The process of removing all
identifying marks from the headers
of the messages distributed to the
mailing list. In the case of
anonymous mailing lists, the "From"
defaults to "Anonymous" and can be
set to something else if desired.
API:
see
SOAP API
Approval
Summary: A display of
all the lists that have messages
pending approval.
Archive
Search: All archives
can be indexed for fast searching or
the searching option can be set to
disallow.
Archive
Settings: List
options that control archive access.
Settings include "Members Only" can
read archives, or both "Members and
Non-Members" (visitors) may access
the list archives. Other settings
include "no archives", "store
archives" for a certain number of
days or "never store archives".
Archives:
The ability to store or save
messages on a server of each users
email conversation, such as on a
discussion list.
ASP:
An Application Service Provider, who
may run on premise licensed
installations of software for remote
access by a customer base.
Associate Segments:
see
Segments
Asynchronous Bounced Email:
A bounce that returns sometime after the
message was sent. This occurs when the receiving
server attempts to process an invalid email; it
acknowledges the message and continues to
attempt to deliver it until the delivery fails.
Asynchronous Discussion:
A discussion where not all the
members have to attend at the same
time, to take part in the
discussion.
Attachment:
One or more files sent along with an
email. Used as an easy way to share
documents and/or images.
Authentication:
The process by which an ISP (the mail server
recipient who delivers incoming mail to their
customers inboxes: i.e. Hotmail) can verify the
supposed identity of the sender.
To confirm that an email message has actually
been sent by the domain name in the
“From” field of that email. Email, by nature is
insecure and can be easily “spoofed”
therefore;
an email address is an unreliable way to
authenticate a user.
To verify users, systems such as DomainKeys have
been created as a mechanism for verifying both
the domain of each email sender and the
integrity of the messages sent (see
DomainKeys
and
SPF).
Autoresponder:
Email that automatically answers when an email
is sent to it by emailing back an email text or
documents of your choice to an email address you
designate. Typically used for automated replies,
price sheets, white papers, etc.
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